Founder(s): Larry Bell
Inception Date: 1985
Region of Origin: Kalamazoo, Michigan
Larry Bell incorporated The Kalamazoo Brewing Company (later renamed Bell’s Brewery) in 1983, a small home brewing supply shop. In September 1985 they began to sell their own beer. Through high quality beer and consistent values the family-owned company grew substantially. The Two Hearted Ale was originally released as a winter seasonal but over time became a year-round flagship.
A resounding balance of malty backbone, piney Centennial hops, and the signature fruity esters of Bell’s proprietary yeast. Some would call this type of IPA “east-coast” in style, though the seasoned imbiber cannot fail to notice its “west-coast” characteristics, notably from the Centennial hops.
Characterized by floral, fruity, citrus-like, piney or resinous American-variety hop character, the IPA beer style is all about hop flavor, aroma, and bitterness. This has been the most-entered category at the Great American Beer Festival for more than a decade, and is the top-selling craft beer style in supermarkets and liquor stores across the U.S.