Fireball was originally part of a line of flavored schnapps developed by Seagram in the mid-1980s. The manufacturer’s story line is, in part, that it was the product of a Canadian bartender’s efforts to warm up from an Arctic Blast. The Sazerac Company purchased the brand rights and formula from Seagram in 1989.
It was marketed as “Dr. McGillicuddy’s Fireball Whisky”. Ostensibly, the named doctor was Dr. Aloysius Percival McGillicuddy, allegedly more commonly referred to as “the shot doctor” who was “born” in the year 1808. Later, in 2007, the product was rebranded as “Fireball Cinnamon Whisky”
THE FLAVOR PROFILE
Whiskey, cinnamon, and everything nice. Down the hatch!
Flavored whiskeys come in many shapes, sizes, and flavors. Essentially a liqueur with whiskey at the base instead of a neutral grain alcohol.